Tools for finding, qualifying, and building lists of potential B2B buyers. Below, find comparisons organized by team type, company size, and industry; or jump directly to the tool comparison table.
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Best Sales Prospecting Tools for Startups
1–50 employees Best Sales Prospecting Tools for Small Business
10–100 employees Best Sales Prospecting Tools for Enterprise
500+ employees Best Sales Prospecting Tools for Mid-Market
100–500 employees Best Sales Prospecting Tools for SaaS Companies
B2B SaaS companies of any size Best Sales Prospecting Tools for Agencies
Marketing and sales agencies of any size Best Sales Prospecting Tools for Real Estate
Real estate agents, brokers, and property groups Best Sales Prospecting Tools for Healthcare
Healthcare providers, payers, and health-tech companies Best Sales Prospecting Tools for E-Commerce
D2C and B2C e-commerce brands Best Sales Prospecting Tools for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best Sales Prospecting Tools for Nonprofits
Nonprofit organizations and foundations Best Sales Prospecting Tools for Consulting Firms
Management, technology, and professional services consulting firms Best Sales Prospecting Tools for Technology Companies
Software and technology companies of all sizes Best Sales Prospecting Tools for Manufacturing
Industrial manufacturers and distributors Best Sales Prospecting Tools for Remote Teams
Distributed and remote-first sales and marketing teams Best Sales Prospecting Tools Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best Sales Prospecting Tools Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best Sales Prospecting Tools with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best Sales Prospecting Tools with Salesforce Integration
Teams with Salesforce as their CRM system of record Best Sales Prospecting Tools with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best Sales Prospecting Tools with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best Sales Prospecting Tools for B2B Companies
Business-to-business companies of any size Best Sales Prospecting Tools for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best Sales Prospecting Tools for Inbound Sales
Inside sales teams handling marketing-qualified leads Best Sales Prospecting Tools for SDR Teams
Sales development rep (SDR) and BDR teams Best Sales Prospecting Tools for Account Managers
Account management and customer success teams Best Sales Prospecting Tools for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best Sales Prospecting Tools for Marketing Teams
B2B marketing teams driving demand generation
1–50 employees Best Sales Prospecting Tools for Small Business
10–100 employees Best Sales Prospecting Tools for Enterprise
500+ employees Best Sales Prospecting Tools for Mid-Market
100–500 employees Best Sales Prospecting Tools for SaaS Companies
B2B SaaS companies of any size Best Sales Prospecting Tools for Agencies
Marketing and sales agencies of any size Best Sales Prospecting Tools for Real Estate
Real estate agents, brokers, and property groups Best Sales Prospecting Tools for Healthcare
Healthcare providers, payers, and health-tech companies Best Sales Prospecting Tools for E-Commerce
D2C and B2C e-commerce brands Best Sales Prospecting Tools for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best Sales Prospecting Tools for Nonprofits
Nonprofit organizations and foundations Best Sales Prospecting Tools for Consulting Firms
Management, technology, and professional services consulting firms Best Sales Prospecting Tools for Technology Companies
Software and technology companies of all sizes Best Sales Prospecting Tools for Manufacturing
Industrial manufacturers and distributors Best Sales Prospecting Tools for Remote Teams
Distributed and remote-first sales and marketing teams Best Sales Prospecting Tools Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best Sales Prospecting Tools Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best Sales Prospecting Tools with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best Sales Prospecting Tools with Salesforce Integration
Teams with Salesforce as their CRM system of record Best Sales Prospecting Tools with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best Sales Prospecting Tools with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best Sales Prospecting Tools for B2B Companies
Business-to-business companies of any size Best Sales Prospecting Tools for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best Sales Prospecting Tools for Inbound Sales
Inside sales teams handling marketing-qualified leads Best Sales Prospecting Tools for SDR Teams
Sales development rep (SDR) and BDR teams Best Sales Prospecting Tools for Account Managers
Account management and customer success teams Best Sales Prospecting Tools for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best Sales Prospecting Tools for Marketing Teams
B2B marketing teams driving demand generation
All sales prospecting tools in this category
| Tool | G2 rating | Starting price | Best for |
|---|---|---|---|
| Apollo.io | 4.7/5 | Free; paid from $49/user/mo | smb, startups |
| ZoomInfo | 4.4/5 | Custom (typically $15,000+/yr) | enterprise, large-teams |
| Lusha | 4.3/5 | Free (5 credits/mo); paid from $36/user/mo | linkedin, smb |
| Hunter.io | 4.4/5 | Free (25 searches/mo); paid from $49/mo | email-finding, smb |
| LinkedIn Sales Navigator | 4.5/5 | From $99/user/mo | linkedin, prospecting |
| Clay | 4.9/5 | From $149/mo | advanced-enrichment, agencies |
| Cognism | 4.6/5 | Custom (typically $15,000+/yr) | european-data, gdpr |