Tools for appending contact and company data to your existing CRM records and lists. Below, find comparisons organized by team type, company size, and industry; or jump directly to the tool comparison table.
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Best B2B Data Enrichment Tools for Startups
1–50 employees Best B2B Data Enrichment Tools for Small Business
10–100 employees Best B2B Data Enrichment Tools for Enterprise
500+ employees Best B2B Data Enrichment Tools for Mid-Market
100–500 employees Best B2B Data Enrichment Tools for SaaS Companies
B2B SaaS companies of any size Best B2B Data Enrichment Tools for Agencies
Marketing and sales agencies of any size Best B2B Data Enrichment Tools for Real Estate
Real estate agents, brokers, and property groups Best B2B Data Enrichment Tools for Healthcare
Healthcare providers, payers, and health-tech companies Best B2B Data Enrichment Tools for E-Commerce
D2C and B2C e-commerce brands Best B2B Data Enrichment Tools for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best B2B Data Enrichment Tools for Nonprofits
Nonprofit organizations and foundations Best B2B Data Enrichment Tools for Consulting Firms
Management, technology, and professional services consulting firms Best B2B Data Enrichment Tools for Technology Companies
Software and technology companies of all sizes Best B2B Data Enrichment Tools for Manufacturing
Industrial manufacturers and distributors Best B2B Data Enrichment Tools for Remote Teams
Distributed and remote-first sales and marketing teams Best B2B Data Enrichment Tools Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best B2B Data Enrichment Tools Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best B2B Data Enrichment Tools with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best B2B Data Enrichment Tools with Salesforce Integration
Teams with Salesforce as their CRM system of record Best B2B Data Enrichment Tools with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best B2B Data Enrichment Tools with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best B2B Data Enrichment Tools for B2B Companies
Business-to-business companies of any size Best B2B Data Enrichment Tools for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best B2B Data Enrichment Tools for Inbound Sales
Inside sales teams handling marketing-qualified leads Best B2B Data Enrichment Tools for SDR Teams
Sales development rep (SDR) and BDR teams Best B2B Data Enrichment Tools for Account Managers
Account management and customer success teams Best B2B Data Enrichment Tools for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best B2B Data Enrichment Tools for Marketing Teams
B2B marketing teams driving demand generation
1–50 employees Best B2B Data Enrichment Tools for Small Business
10–100 employees Best B2B Data Enrichment Tools for Enterprise
500+ employees Best B2B Data Enrichment Tools for Mid-Market
100–500 employees Best B2B Data Enrichment Tools for SaaS Companies
B2B SaaS companies of any size Best B2B Data Enrichment Tools for Agencies
Marketing and sales agencies of any size Best B2B Data Enrichment Tools for Real Estate
Real estate agents, brokers, and property groups Best B2B Data Enrichment Tools for Healthcare
Healthcare providers, payers, and health-tech companies Best B2B Data Enrichment Tools for E-Commerce
D2C and B2C e-commerce brands Best B2B Data Enrichment Tools for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best B2B Data Enrichment Tools for Nonprofits
Nonprofit organizations and foundations Best B2B Data Enrichment Tools for Consulting Firms
Management, technology, and professional services consulting firms Best B2B Data Enrichment Tools for Technology Companies
Software and technology companies of all sizes Best B2B Data Enrichment Tools for Manufacturing
Industrial manufacturers and distributors Best B2B Data Enrichment Tools for Remote Teams
Distributed and remote-first sales and marketing teams Best B2B Data Enrichment Tools Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best B2B Data Enrichment Tools Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best B2B Data Enrichment Tools with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best B2B Data Enrichment Tools with Salesforce Integration
Teams with Salesforce as their CRM system of record Best B2B Data Enrichment Tools with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best B2B Data Enrichment Tools with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best B2B Data Enrichment Tools for B2B Companies
Business-to-business companies of any size Best B2B Data Enrichment Tools for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best B2B Data Enrichment Tools for Inbound Sales
Inside sales teams handling marketing-qualified leads Best B2B Data Enrichment Tools for SDR Teams
Sales development rep (SDR) and BDR teams Best B2B Data Enrichment Tools for Account Managers
Account management and customer success teams Best B2B Data Enrichment Tools for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best B2B Data Enrichment Tools for Marketing Teams
B2B marketing teams driving demand generation
All b2b data enrichment tools in this category
| Tool | G2 rating | Starting price | Best for |
|---|---|---|---|
| Clay | 4.9/5 | From $149/mo | advanced-enrichment, agencies |
| Apollo.io | 4.7/5 | Free; paid from $49/user/mo | smb, startups |
| ZoomInfo | 4.4/5 | Custom (typically $15,000+/yr) | enterprise, large-teams |
| Cognism | 4.6/5 | Custom (typically $15,000+/yr) | european-data, gdpr |
| Clearbit (Breeze Intelligence) | 4.4/5 | Custom; now included in HubSpot plans | hubspot-users, data-enrichment |