Clearbit was an independent B2B data enrichment platform that appended company and contact data to CRM records, enriched web form fills in real time, and identified anonymous website visitors. HubSpot acquired Clearbit in November 2023 and rebranded the product as Breeze Intelligence, integrating its capabilities into the HubSpot platform. The acquisition fundamentally changed how teams access Clearbit's data: the standalone Clearbit API and its independent pricing have been wound down, and Breeze Intelligence is now sold as an add-on within the HubSpot ecosystem. Teams that relied on Clearbit's standalone API and used it with Salesforce or other non-HubSpot stacks need to evaluate alternatives.
Before the acquisition, Clearbit held a strong position in the data enrichment market, particularly for the use case of form shortening (using enrichment to hide fields that Clearbit could populate automatically, reducing form abandonment) and for website visitor identification via Clearbit Reveal. These capabilities are what HubSpot acquired and is integrating into its platform as part of a broader push to reduce the need for third-party enrichment tools in a HubSpot-native stack.
Clearbit → Breeze Intelligence: What changed
| Feature | Legacy Clearbit (standalone) | Breeze Intelligence (HubSpot native) |
|---|---|---|
| Access model | API; could be used with any CRM | HubSpot CRM only |
| Data enrichment | Real-time API enrichment of any record | Enriches HubSpot contacts and companies |
| Intent / buyer signals | Reveal (website visitor ID) | Buyer intent signals within HubSpot |
| Pricing model | API credits; could scale independently | HubSpot credits (tied to HubSpot plan) |
| Non-HubSpot users | Fully supported | Not available |
What Breeze Intelligence Does Now
Breeze Intelligence, as integrated into HubSpot, provides three primary capabilities:
- Contact and company enrichment: Existing HubSpot CRM records can be enriched with firmographic data (company size, industry, revenue, technology stack) and contact data from Clearbit's database.
- Buyer intent: The product surfaces accounts that have been researching relevant topics and showing buying signals, drawing on web activity data.
- Form shortening: Applies the original Clearbit Reveal use case within HubSpot's form tools by pre-filling form fields for known contacts or enriching new submissions automatically.
Breeze Intelligence pricing is credit-based within HubSpot, where credits are consumed per enrichment action. The credits are sold in packages, with 100 credits available for $40, scaling down to approximately $0.25 to $0.30 per credit at volume. Teams with large enrichment needs will find this cost adds up quickly relative to what flat-rate enrichment products cost, and evaluating total enrichment cost at expected volume before adding Breeze Intelligence is important for budget planning.
What users report
- G2 reviews for Clearbit before the acquisition were consistently strong for the form shortening and website visitor identification use cases, with a 4.4 out of 5 based on several hundred reviews. The enrichment data quality was rated as solid for company-level firmographic data and for technology stack identification, with contact-level email accuracy rated as good for standard professional roles but lower for hard-to-find contacts and titles. Post-acquisition, Breeze Intelligence reviews within HubSpot are still accumulating, and the most useful current signal is from HubSpot users who have added the product and are reporting on the credit consumption model relative to standalone enrichment tools.
- The primary concern that surfaces in practitioner conversations about Breeze Intelligence is the credit-based pricing model relative to flat-rate alternatives. Tools like Clay offer enrichment through a waterfall of multiple providers (including access to Clearbit's underlying data in some configurations) at a different cost structure that may be more efficient for teams enriching large volumes of records. The tradeoff is the integration simplicity of Breeze Intelligence within HubSpot versus the flexibility of a multi-provider enrichment approach outside it.
Who Breeze Intelligence fits
- Breeze Intelligence fits teams that are already running HubSpot as their CRM and marketing automation platform and want native enrichment without adding a separate integration. For those teams, the seamless integration, the form shortening application within HubSpot's form tools, and the buyer intent signals within the HubSpot interface have real operational value that a standalone enrichment tool would require more configuration work to replicate.
- Breeze Intelligence is a weaker fit for teams on Salesforce or non-HubSpot CRMs, where the integration advantage disappears and the credit-based pricing competes unfavorably with flat-rate enrichment products at volume. It is also a weaker fit for teams with high-volume enrichment needs where the per-credit cost adds up to more than comparable flat-rate alternatives. For those use cases, Clay for enrichment workflow management, or Apollo for prospecting with native enrichment, are typically more cost-effective options.