Email platforms for newsletters, drip campaigns, transactional email, and marketing automation. Below, find comparisons organized by team type, company size, and industry; or jump directly to the tool comparison table.
Browse by use case
Best Email Marketing Software for Startups
1–50 employees Best Email Marketing Software for Small Business
10–100 employees Best Email Marketing Software for Enterprise
500+ employees Best Email Marketing Software for Mid-Market
100–500 employees Best Email Marketing Software for SaaS Companies
B2B SaaS companies of any size Best Email Marketing Software for Agencies
Marketing and sales agencies of any size Best Email Marketing Software for Real Estate
Real estate agents, brokers, and property groups Best Email Marketing Software for Healthcare
Healthcare providers, payers, and health-tech companies Best Email Marketing Software for E-Commerce
D2C and B2C e-commerce brands Best Email Marketing Software for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best Email Marketing Software for Nonprofits
Nonprofit organizations and foundations Best Email Marketing Software for Consulting Firms
Management, technology, and professional services consulting firms Best Email Marketing Software for Technology Companies
Software and technology companies of all sizes Best Email Marketing Software for Manufacturing
Industrial manufacturers and distributors Best Email Marketing Software for Remote Teams
Distributed and remote-first sales and marketing teams Best Email Marketing Software Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best Email Marketing Software Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best Email Marketing Software with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best Email Marketing Software with Salesforce Integration
Teams with Salesforce as their CRM system of record Best Email Marketing Software with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best Email Marketing Software with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best Email Marketing Software for B2B Companies
Business-to-business companies of any size Best Email Marketing Software for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best Email Marketing Software for Inbound Sales
Inside sales teams handling marketing-qualified leads Best Email Marketing Software for SDR Teams
Sales development rep (SDR) and BDR teams Best Email Marketing Software for Account Managers
Account management and customer success teams Best Email Marketing Software for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best Email Marketing Software for Marketing Teams
B2B marketing teams driving demand generation
1–50 employees Best Email Marketing Software for Small Business
10–100 employees Best Email Marketing Software for Enterprise
500+ employees Best Email Marketing Software for Mid-Market
100–500 employees Best Email Marketing Software for SaaS Companies
B2B SaaS companies of any size Best Email Marketing Software for Agencies
Marketing and sales agencies of any size Best Email Marketing Software for Real Estate
Real estate agents, brokers, and property groups Best Email Marketing Software for Healthcare
Healthcare providers, payers, and health-tech companies Best Email Marketing Software for E-Commerce
D2C and B2C e-commerce brands Best Email Marketing Software for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best Email Marketing Software for Nonprofits
Nonprofit organizations and foundations Best Email Marketing Software for Consulting Firms
Management, technology, and professional services consulting firms Best Email Marketing Software for Technology Companies
Software and technology companies of all sizes Best Email Marketing Software for Manufacturing
Industrial manufacturers and distributors Best Email Marketing Software for Remote Teams
Distributed and remote-first sales and marketing teams Best Email Marketing Software Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best Email Marketing Software Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best Email Marketing Software with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best Email Marketing Software with Salesforce Integration
Teams with Salesforce as their CRM system of record Best Email Marketing Software with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best Email Marketing Software with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best Email Marketing Software for B2B Companies
Business-to-business companies of any size Best Email Marketing Software for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best Email Marketing Software for Inbound Sales
Inside sales teams handling marketing-qualified leads Best Email Marketing Software for SDR Teams
Sales development rep (SDR) and BDR teams Best Email Marketing Software for Account Managers
Account management and customer success teams Best Email Marketing Software for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best Email Marketing Software for Marketing Teams
B2B marketing teams driving demand generation
All email marketing software in this category
| Tool | G2 rating | Starting price | Best for |
|---|---|---|---|
| Mailchimp | 4.3/5 | Free; paid from $13/mo | small-business, beginners |
| ActiveCampaign | 4.5/5 | From $29/mo | b2b, automation |
| Klaviyo | 4.6/5 | Free up to 250 contacts; paid from $20/mo | ecommerce, shopify |
| Brevo | 4.5/5 | Free; paid from $25/mo | budget, small-business |
| Kit (ConvertKit) | 4.4/5 | Free up to 1,000 subscribers; paid from $25/mo | creators, newsletters |
| HubSpot | 4.4/5 | Free; paid from $15/mo | startups, smb |