Customer relationship management platforms for managing contacts, pipelines, and sales activity. Below, find comparisons organized by team type, company size, and industry; or jump directly to the tool comparison table.
Browse by use case
Best CRM Software for Startups
1–50 employees Best CRM Software for Small Business
10–100 employees Best CRM Software for Enterprise
500+ employees Best CRM Software for Mid-Market
100–500 employees Best CRM Software for SaaS Companies
B2B SaaS companies of any size Best CRM Software for Agencies
Marketing and sales agencies of any size Best CRM Software for Real Estate
Real estate agents, brokers, and property groups Best CRM Software for Healthcare
Healthcare providers, payers, and health-tech companies Best CRM Software for E-Commerce
D2C and B2C e-commerce brands Best CRM Software for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best CRM Software for Nonprofits
Nonprofit organizations and foundations Best CRM Software for Consulting Firms
Management, technology, and professional services consulting firms Best CRM Software for Technology Companies
Software and technology companies of all sizes Best CRM Software for Manufacturing
Industrial manufacturers and distributors Best CRM Software for Remote Teams
Distributed and remote-first sales and marketing teams Best CRM Software Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best CRM Software Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best CRM Software with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best CRM Software with Salesforce Integration
Teams with Salesforce as their CRM system of record Best CRM Software with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best CRM Software with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best CRM Software for B2B Companies
Business-to-business companies of any size Best CRM Software for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best CRM Software for Inbound Sales
Inside sales teams handling marketing-qualified leads Best CRM Software for SDR Teams
Sales development rep (SDR) and BDR teams Best CRM Software for Account Managers
Account management and customer success teams Best CRM Software for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best CRM Software for Marketing Teams
B2B marketing teams driving demand generation
1–50 employees Best CRM Software for Small Business
10–100 employees Best CRM Software for Enterprise
500+ employees Best CRM Software for Mid-Market
100–500 employees Best CRM Software for SaaS Companies
B2B SaaS companies of any size Best CRM Software for Agencies
Marketing and sales agencies of any size Best CRM Software for Real Estate
Real estate agents, brokers, and property groups Best CRM Software for Healthcare
Healthcare providers, payers, and health-tech companies Best CRM Software for E-Commerce
D2C and B2C e-commerce brands Best CRM Software for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best CRM Software for Nonprofits
Nonprofit organizations and foundations Best CRM Software for Consulting Firms
Management, technology, and professional services consulting firms Best CRM Software for Technology Companies
Software and technology companies of all sizes Best CRM Software for Manufacturing
Industrial manufacturers and distributors Best CRM Software for Remote Teams
Distributed and remote-first sales and marketing teams Best CRM Software Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best CRM Software Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best CRM Software with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best CRM Software with Salesforce Integration
Teams with Salesforce as their CRM system of record Best CRM Software with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best CRM Software with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best CRM Software for B2B Companies
Business-to-business companies of any size Best CRM Software for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best CRM Software for Inbound Sales
Inside sales teams handling marketing-qualified leads Best CRM Software for SDR Teams
Sales development rep (SDR) and BDR teams Best CRM Software for Account Managers
Account management and customer success teams Best CRM Software for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best CRM Software for Marketing Teams
B2B marketing teams driving demand generation
All crm software in this category
| Tool | G2 rating | Starting price | Best for |
|---|---|---|---|
| HubSpot | 4.4/5 | Free; paid from $15/mo | startups, smb |
| Salesforce | 4.3/5 | From $25/user/mo | enterprise, large-teams |
| Pipedrive | 4.2/5 | From $14.90/user/mo | smb, sales-teams |
| Zoho CRM | 4.1/5 | Free; paid from $14/user/mo | smb, budget |
| Freshsales | 4.5/5 | Free; paid from $15/user/mo | startups, smb |
| Monday Sales CRM | 4.6/5 | From $12/seat/mo | visual, project-driven |
| Copper CRM | 4.5/5 | From $23/user/mo | google-workspace, agencies |