Platforms for automating B2B marketing workflows, lead nurturing, and campaign management. Below, find comparisons organized by team type, company size, and industry; or jump directly to the tool comparison table.
Browse by use case
Best Marketing Automation Software for Startups
1–50 employees Best Marketing Automation Software for Small Business
10–100 employees Best Marketing Automation Software for Enterprise
500+ employees Best Marketing Automation Software for Mid-Market
100–500 employees Best Marketing Automation Software for SaaS Companies
B2B SaaS companies of any size Best Marketing Automation Software for Agencies
Marketing and sales agencies of any size Best Marketing Automation Software for Real Estate
Real estate agents, brokers, and property groups Best Marketing Automation Software for Healthcare
Healthcare providers, payers, and health-tech companies Best Marketing Automation Software for E-Commerce
D2C and B2C e-commerce brands Best Marketing Automation Software for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best Marketing Automation Software for Nonprofits
Nonprofit organizations and foundations Best Marketing Automation Software for Consulting Firms
Management, technology, and professional services consulting firms Best Marketing Automation Software for Technology Companies
Software and technology companies of all sizes Best Marketing Automation Software for Manufacturing
Industrial manufacturers and distributors Best Marketing Automation Software for Remote Teams
Distributed and remote-first sales and marketing teams Best Marketing Automation Software Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best Marketing Automation Software Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best Marketing Automation Software with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best Marketing Automation Software with Salesforce Integration
Teams with Salesforce as their CRM system of record Best Marketing Automation Software with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best Marketing Automation Software with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best Marketing Automation Software for B2B Companies
Business-to-business companies of any size Best Marketing Automation Software for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best Marketing Automation Software for Inbound Sales
Inside sales teams handling marketing-qualified leads Best Marketing Automation Software for SDR Teams
Sales development rep (SDR) and BDR teams Best Marketing Automation Software for Account Managers
Account management and customer success teams Best Marketing Automation Software for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best Marketing Automation Software for Marketing Teams
B2B marketing teams driving demand generation
1–50 employees Best Marketing Automation Software for Small Business
10–100 employees Best Marketing Automation Software for Enterprise
500+ employees Best Marketing Automation Software for Mid-Market
100–500 employees Best Marketing Automation Software for SaaS Companies
B2B SaaS companies of any size Best Marketing Automation Software for Agencies
Marketing and sales agencies of any size Best Marketing Automation Software for Real Estate
Real estate agents, brokers, and property groups Best Marketing Automation Software for Healthcare
Healthcare providers, payers, and health-tech companies Best Marketing Automation Software for E-Commerce
D2C and B2C e-commerce brands Best Marketing Automation Software for Financial Services
Banks, wealth managers, insurance firms, and fintech companies Best Marketing Automation Software for Nonprofits
Nonprofit organizations and foundations Best Marketing Automation Software for Consulting Firms
Management, technology, and professional services consulting firms Best Marketing Automation Software for Technology Companies
Software and technology companies of all sizes Best Marketing Automation Software for Manufacturing
Industrial manufacturers and distributors Best Marketing Automation Software for Remote Teams
Distributed and remote-first sales and marketing teams Best Marketing Automation Software Free
Bootstrapped companies, nonprofits, and teams evaluating before committing Best Marketing Automation Software Open Source
Engineering-led teams, privacy-focused companies, and organizations with on-premise requirements Best Marketing Automation Software with AI Features
Forward-thinking B2B teams evaluating AI-native tooling Best Marketing Automation Software with Salesforce Integration
Teams with Salesforce as their CRM system of record Best Marketing Automation Software with HubSpot Integration
Teams using HubSpot as their primary CRM or marketing platform Best Marketing Automation Software with LinkedIn Integration
SDRs, AEs, and account managers who prospect primarily through LinkedIn Best Marketing Automation Software for B2B Companies
Business-to-business companies of any size Best Marketing Automation Software for Outbound Sales
SDR teams and AEs running high-volume outbound motion Best Marketing Automation Software for Inbound Sales
Inside sales teams handling marketing-qualified leads Best Marketing Automation Software for SDR Teams
Sales development rep (SDR) and BDR teams Best Marketing Automation Software for Account Managers
Account management and customer success teams Best Marketing Automation Software for Revenue Operations
Revenue operations, sales ops, and marketing ops teams Best Marketing Automation Software for Marketing Teams
B2B marketing teams driving demand generation
All marketing automation software in this category
| Tool | G2 rating | Starting price | Best for |
|---|---|---|---|
| HubSpot | 4.4/5 | Free; paid from $15/mo | startups, smb |
| Adobe Marketo Engage | 4.1/5 | Custom (typically $36,000+/yr) | enterprise, complex-workflows |
| Salesforce Marketing Cloud Account Engagement | 3.9/5 | From $1,250/mo | salesforce-users, enterprise |
| ActiveCampaign | 4.5/5 | From $29/mo | b2b, automation |
| Oracle Eloqua | 3.9/5 | Custom (typically $2,000+/mo) | enterprise, large-teams |
| Drip | 4.4/5 | From $39/mo | ecommerce, smb |