This comparison covers Clearbit (Breeze Intelligence) and Apollo.io on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| Clearbit (Breeze Intelligence) | Apollo.io | |
|---|---|---|
| Starting price | Custom; now included in HubSpot plans | Free; paid from $49/user/mo |
| G2 rating | 4.4/5 (650+) | 4.7/5 (7,100+) |
| Best for | hubspot-users, data-enrichment, website-personalization | smb, startups, outbound |
Clearbit (Breeze Intelligence)
Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. Its real-time enrichment and website reveal features are best-in-class for HubSpot users; less compelling as a standalone tool.
Pros
- Deep HubSpot integration (native since acquisition)
- Real-time website visitor enrichment
- Clean API
Cons
- Now primarily HubSpot-centric
- Limited standalone value post-acquisition
- Coverage thinner than ZoomInfo
Apollo.io
Apollo.io combines a 275M+ contact database with email sequencing in a single platform. The free tier is genuinely useful; paid plans at $49/user/mo rival tools that cost 5-10x more.
Pros
- Free tier with real data access
- All-in-one prospecting + sequencing
- Excellent value for SMBs
Cons
- Data accuracy lower than ZoomInfo in some segments
- UI can be slow
- GDPR compliance still evolving
How to decide
Choose Clearbit (Breeze Intelligence) if you need: Deep HubSpot integration (native since acquisition); Real-time website visitor enrichment.
Choose Apollo.io if you need: Free tier with real data access; All-in-one prospecting + sequencing.
G2 users rate Apollo.io higher (4.7/5 vs 4.4/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is Clearbit (Breeze Intelligence) better than Apollo.io?
It depends on your use case. Clearbit (Breeze Intelligence) (Custom; now included in HubSpot plans, 4.4/5 on G2) is best for hubspot-users, data-enrichment, website-personalization. Apollo.io (Free; paid from $49/user/mo, 4.7/5 on G2) is better for smb, startups, outbound. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does Clearbit (Breeze Intelligence) pricing compare to Apollo.io?
Clearbit (Breeze Intelligence) pricing: Custom; now included in HubSpot plans. Apollo.io pricing: Free; paid from $49/user/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between Clearbit (Breeze Intelligence) and Apollo.io?
Clearbit (Breeze Intelligence) differentiates on: Deep HubSpot integration (native since acquisition); Real-time website visitor enrichment. Apollo.io differentiates on: Free tier with real data access; All-in-one prospecting + sequencing. G2 reviewers rate Apollo.io slightly higher overall (4.7/5 vs 4.4/5).