This comparison covers ZoomInfo and Lusha on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| ZoomInfo | Lusha | |
|---|---|---|
| Starting price | Custom (typically $15,000+/yr) | Free (5 credits/mo); paid from $36/user/mo |
| G2 rating | 4.4/5 (8,600+) | 4.3/5 (1,500+) |
| Best for | enterprise, large-teams, b2b | linkedin, smb, prospecting |
ZoomInfo
ZoomInfo is the market-leading B2B data platform for enterprise sales and marketing teams. It provides contact data, company intelligence, and buyer intent signals, with annual contracts starting around $15K.
Pros
- Largest US B2B contact database
- Strong intent data (Streaming Intent)
- Deep CRM integrations
Cons
- Very expensive for SMBs
- GDPR compliance concerns for European data
- Annual contract required
Lusha
Lusha is a prospecting tool built around its LinkedIn Chrome extension. SDRs use it to pull verified emails and direct dials while browsing LinkedIn profiles; quick, simple, and affordable.
Pros
- Chrome extension for LinkedIn prospecting
- Free tier with usable credits
- Clean interface
Cons
- Limited bulk export on lower tiers
- Data coverage thinner than ZoomInfo
- Best for point-in-time lookup vs. bulk
How to decide
Choose ZoomInfo if you need: Largest US B2B contact database; Strong intent data (Streaming Intent).
Choose Lusha if you need: Chrome extension for LinkedIn prospecting; Free tier with usable credits.
G2 users rate ZoomInfo higher (4.4/5 vs 4.3/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is ZoomInfo better than Lusha?
It depends on your use case. ZoomInfo (Custom (typically $15,000+/yr), 4.4/5 on G2) is best for enterprise, large-teams, b2b. Lusha (Free (5 credits/mo); paid from $36/user/mo, 4.3/5 on G2) is better for linkedin, smb, prospecting. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does ZoomInfo pricing compare to Lusha?
ZoomInfo pricing: Custom (typically $15,000+/yr). Lusha pricing: Free (5 credits/mo); paid from $36/user/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between ZoomInfo and Lusha?
ZoomInfo differentiates on: Largest US B2B contact database; Strong intent data (Streaming Intent). Lusha differentiates on: Chrome extension for LinkedIn prospecting; Free tier with usable credits. G2 reviewers rate ZoomInfo slightly higher overall (4.4/5 vs 4.3/5).