This comparison covers Mailchimp and Brevo on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| Mailchimp | Brevo | |
|---|---|---|
| Starting price | Free; paid from $13/mo | Free; paid from $25/mo |
| G2 rating | 4.3/5 (12,000+) | 4.5/5 (4,800+) |
| Best for | small-business, beginners, free | budget, small-business, transactional-email |
Mailchimp
Mailchimp is the most recognized email marketing platform. It is easy to start with a free plan, but its automation is less sophisticated than ActiveCampaign or Klaviyo for complex workflows.
Pros
- Easy to use
- Strong template library
- Good deliverability
Cons
- Automation is basic vs competitors
- Gets expensive as list grows
- Recent pricing restructuring confused users
Brevo
Brevo (formerly Sendinblue) offers one of the best free email marketing tiers; 300 emails/day with no contact limit. Paid plans add automation, SMS, and transactional email at budget-friendly prices.
Pros
- Generous free tier (300 emails/day)
- Affordable transactional email
- SMS included
Cons
- Branding still transitioning from Sendinblue
- Automation less powerful than ActiveCampaign
- US support hours limited
How to decide
Choose Mailchimp if you need: Easy to use; Strong template library.
Choose Brevo if you need: Generous free tier (300 emails/day); Affordable transactional email.
G2 users rate Brevo higher (4.5/5 vs 4.3/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is Mailchimp better than Brevo?
It depends on your use case. Mailchimp (Free; paid from $13/mo, 4.3/5 on G2) is best for small-business, beginners, free. Brevo (Free; paid from $25/mo, 4.5/5 on G2) is better for budget, small-business, transactional-email. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does Mailchimp pricing compare to Brevo?
Mailchimp pricing: Free; paid from $13/mo. Brevo pricing: Free; paid from $25/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between Mailchimp and Brevo?
Mailchimp differentiates on: Easy to use; Strong template library. Brevo differentiates on: Generous free tier (300 emails/day); Affordable transactional email. G2 reviewers rate Brevo slightly higher overall (4.5/5 vs 4.3/5).