This comparison covers Lemlist and Instantly on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| Lemlist | Instantly | |
|---|---|---|
| Starting price | From $59/user/mo | From $37/mo |
| G2 rating | 4.6/5 (500+) | 4.9/5 (3,100+) |
| Best for | smb, personalized-outbound, agencies | cold-email, agencies, high-volume |
Lemlist
Lemlist popularized personalized cold outreach with dynamic image insertion (your prospect's face in a coffee cup). Ideal for agencies and SDRs who want high-personalization sequences across email and LinkedIn.
Pros
- Image and video personalization at scale
- LinkedIn automation (Lemlist)
- Strong community and templates
Cons
- Pricier than Instantly/Smartlead for pure volume
- LinkedIn automation has ToS risk
- Setup takes time
Instantly
Instantly holds the highest G2 rating in cold email with 4.9 across 3,000+ reviews. Unlimited sending accounts, automated warmup, and a built-in lead finder make it the top choice for agencies.
Pros
- Highest G2 rating in category
- Unlimited sending accounts
- Excellent warmup infrastructure
Cons
- Email-only (no LinkedIn sequences)
- Not a full CRM
- Limited reporting depth
How to decide
Choose Lemlist if you need: Image and video personalization at scale; LinkedIn automation (Lemlist).
Choose Instantly if you need: Highest G2 rating in category; Unlimited sending accounts.
G2 users rate Instantly higher (4.9/5 vs 4.6/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is Lemlist better than Instantly?
It depends on your use case. Lemlist (From $59/user/mo, 4.6/5 on G2) is best for smb, personalized-outbound, agencies. Instantly (From $37/mo, 4.9/5 on G2) is better for cold-email, agencies, high-volume. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does Lemlist pricing compare to Instantly?
Lemlist pricing: From $59/user/mo. Instantly pricing: From $37/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between Lemlist and Instantly?
Lemlist differentiates on: Image and video personalization at scale; LinkedIn automation (Lemlist). Instantly differentiates on: Highest G2 rating in category; Unlimited sending accounts. G2 reviewers rate Instantly slightly higher overall (4.9/5 vs 4.6/5).