This comparison covers Cognism and Lusha on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| Cognism | Lusha | |
|---|---|---|
| Starting price | Custom (typically $15,000+/yr) | Free (5 credits/mo); paid from $36/user/mo |
| G2 rating | 4.6/5 (800+) | 4.3/5 (1,500+) |
| Best for | european-data, gdpr, enterprise | linkedin, smb, prospecting |
Cognism
Cognism is the leading sales intelligence platform for teams targeting European markets. Its GDPR-compliant data and phone-verified mobile numbers make it the go-to for outbound teams selling into EMEA.
Pros
- Best European B2B data coverage
- GDPR-compliant by design
- Phone-verified mobile numbers
Cons
- Expensive for smaller teams
- Limited US data vs ZoomInfo
- Annual contract only
Lusha
Lusha is a prospecting tool built around its LinkedIn Chrome extension. SDRs use it to pull verified emails and direct dials while browsing LinkedIn profiles; quick, simple, and affordable.
Pros
- Chrome extension for LinkedIn prospecting
- Free tier with usable credits
- Clean interface
Cons
- Limited bulk export on lower tiers
- Data coverage thinner than ZoomInfo
- Best for point-in-time lookup vs. bulk
How to decide
Choose Cognism if you need: Best European B2B data coverage; GDPR-compliant by design.
Choose Lusha if you need: Chrome extension for LinkedIn prospecting; Free tier with usable credits.
G2 users rate Cognism higher (4.6/5 vs 4.3/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is Cognism better than Lusha?
It depends on your use case. Cognism (Custom (typically $15,000+/yr), 4.6/5 on G2) is best for european-data, gdpr, enterprise. Lusha (Free (5 credits/mo); paid from $36/user/mo, 4.3/5 on G2) is better for linkedin, smb, prospecting. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does Cognism pricing compare to Lusha?
Cognism pricing: Custom (typically $15,000+/yr). Lusha pricing: Free (5 credits/mo); paid from $36/user/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between Cognism and Lusha?
Cognism differentiates on: Best European B2B data coverage; GDPR-compliant by design. Lusha differentiates on: Chrome extension for LinkedIn prospecting; Free tier with usable credits. G2 reviewers rate Cognism slightly higher overall (4.6/5 vs 4.3/5).