This comparison covers Clay and Lusha on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| Clay | Lusha | |
|---|---|---|
| Starting price | From $149/mo | Free (5 credits/mo); paid from $36/user/mo |
| G2 rating | 4.9/5 (210+) | 4.3/5 (1,500+) |
| Best for | advanced-enrichment, agencies, b2b | linkedin, smb, prospecting |
Clay
Clay is the most powerful B2B data enrichment and workflow automation tool. It waterfalls across 50+ data providers to find verified contact data, then enriches with AI-generated personalization at scale.
Pros
- Waterfall enrichment across 50+ data sources
- Extremely powerful automation
- Best for sophisticated outbound
Cons
- High learning curve
- Expensive at scale
- Not plug-and-play; requires ops mindset
Lusha
Lusha is a prospecting tool built around its LinkedIn Chrome extension. SDRs use it to pull verified emails and direct dials while browsing LinkedIn profiles; quick, simple, and affordable.
Pros
- Chrome extension for LinkedIn prospecting
- Free tier with usable credits
- Clean interface
Cons
- Limited bulk export on lower tiers
- Data coverage thinner than ZoomInfo
- Best for point-in-time lookup vs. bulk
How to decide
Choose Clay if you need: Waterfall enrichment across 50+ data sources; Extremely powerful automation.
Choose Lusha if you need: Chrome extension for LinkedIn prospecting; Free tier with usable credits.
G2 users rate Clay higher (4.9/5 vs 4.3/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is Clay better than Lusha?
It depends on your use case. Clay (From $149/mo, 4.9/5 on G2) is best for advanced-enrichment, agencies, b2b. Lusha (Free (5 credits/mo); paid from $36/user/mo, 4.3/5 on G2) is better for linkedin, smb, prospecting. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does Clay pricing compare to Lusha?
Clay pricing: From $149/mo. Lusha pricing: Free (5 credits/mo); paid from $36/user/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between Clay and Lusha?
Clay differentiates on: Waterfall enrichment across 50+ data sources; Extremely powerful automation. Lusha differentiates on: Chrome extension for LinkedIn prospecting; Free tier with usable credits. G2 reviewers rate Clay slightly higher overall (4.9/5 vs 4.3/5).