This comparison covers Apollo.io and Lusha on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| Apollo.io | Lusha | |
|---|---|---|
| Starting price | Free; paid from $49/user/mo | Free (5 credits/mo); paid from $36/user/mo |
| G2 rating | 4.7/5 (7,100+) | 4.3/5 (1,500+) |
| Best for | smb, startups, outbound | linkedin, smb, prospecting |
Apollo.io
Apollo.io combines a 275M+ contact database with email sequencing in a single platform. The free tier is genuinely useful; paid plans at $49/user/mo rival tools that cost 5-10x more.
Pros
- Free tier with real data access
- All-in-one prospecting + sequencing
- Excellent value for SMBs
Cons
- Data accuracy lower than ZoomInfo in some segments
- UI can be slow
- GDPR compliance still evolving
Lusha
Lusha is a prospecting tool built around its LinkedIn Chrome extension. SDRs use it to pull verified emails and direct dials while browsing LinkedIn profiles; quick, simple, and affordable.
Pros
- Chrome extension for LinkedIn prospecting
- Free tier with usable credits
- Clean interface
Cons
- Limited bulk export on lower tiers
- Data coverage thinner than ZoomInfo
- Best for point-in-time lookup vs. bulk
How to decide
Choose Apollo.io if you need: Free tier with real data access; All-in-one prospecting + sequencing.
Choose Lusha if you need: Chrome extension for LinkedIn prospecting; Free tier with usable credits.
G2 users rate Apollo.io higher (4.7/5 vs 4.3/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is Apollo.io better than Lusha?
It depends on your use case. Apollo.io (Free; paid from $49/user/mo, 4.7/5 on G2) is best for smb, startups, outbound. Lusha (Free (5 credits/mo); paid from $36/user/mo, 4.3/5 on G2) is better for linkedin, smb, prospecting. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does Apollo.io pricing compare to Lusha?
Apollo.io pricing: Free; paid from $49/user/mo. Lusha pricing: Free (5 credits/mo); paid from $36/user/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between Apollo.io and Lusha?
Apollo.io differentiates on: Free tier with real data access; All-in-one prospecting + sequencing. Lusha differentiates on: Chrome extension for LinkedIn prospecting; Free tier with usable credits. G2 reviewers rate Apollo.io slightly higher overall (4.7/5 vs 4.3/5).