This comparison covers ActiveCampaign and Klaviyo on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Starting price | From $29/mo | Free up to 250 contacts; paid from $20/mo |
| G2 rating | 4.5/5 (13,000+) | 4.6/5 (1,000+) |
| Best for | b2b, automation, smb | ecommerce, shopify, direct-to-consumer |
ActiveCampaign
ActiveCampaign is the automation powerhouse for SMBs. Its visual automation builder is the most capable in its price range, and the included CRM makes it a full sales and marketing platform.
Pros
- Best-in-class automation builder
- CRM included
- Strong deliverability
Cons
- No free tier (trial only)
- UI can overwhelm beginners
- Reporting could be deeper
Klaviyo
Klaviyo is the leading email and SMS platform for e-commerce brands. Revenue-based attribution and deep Shopify integration make it the default choice for DTC companies.
Pros
- Deep Shopify/Magento integration
- Revenue attribution built in
- SMS + email in one platform
Cons
- Expensive as list grows
- Primarily e-commerce focused
- B2B use cases feel forced
How to decide
Choose ActiveCampaign if you need: Best-in-class automation builder; CRM included.
Choose Klaviyo if you need: Deep Shopify/Magento integration; Revenue attribution built in.
G2 users rate Klaviyo higher (4.6/5 vs 4.5/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is ActiveCampaign better than Klaviyo?
It depends on your use case. ActiveCampaign (From $29/mo, 4.5/5 on G2) is best for b2b, automation, smb. Klaviyo (Free up to 250 contacts; paid from $20/mo, 4.6/5 on G2) is better for ecommerce, shopify, direct-to-consumer. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does ActiveCampaign pricing compare to Klaviyo?
ActiveCampaign pricing: From $29/mo. Klaviyo pricing: Free up to 250 contacts; paid from $20/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between ActiveCampaign and Klaviyo?
ActiveCampaign differentiates on: Best-in-class automation builder; CRM included. Klaviyo differentiates on: Deep Shopify/Magento integration; Revenue attribution built in. G2 reviewers rate Klaviyo slightly higher overall (4.6/5 vs 4.5/5).