This comparison covers ActiveCampaign and Brevo on pricing, G2 user ratings, core features, and the use cases where each tool performs best. Both are legitimate options; the goal is to help you pick the right one for your specific situation, not to declare a universal winner.
| ActiveCampaign | Brevo | |
|---|---|---|
| Starting price | From $29/mo | Free; paid from $25/mo |
| G2 rating | 4.5/5 (13,000+) | 4.5/5 (4,800+) |
| Best for | b2b, automation, smb | budget, small-business, transactional-email |
ActiveCampaign
ActiveCampaign is the automation powerhouse for SMBs. Its visual automation builder is the most capable in its price range, and the included CRM makes it a full sales and marketing platform.
Pros
- Best-in-class automation builder
- CRM included
- Strong deliverability
Cons
- No free tier (trial only)
- UI can overwhelm beginners
- Reporting could be deeper
Brevo
Brevo (formerly Sendinblue) offers one of the best free email marketing tiers; 300 emails/day with no contact limit. Paid plans add automation, SMS, and transactional email at budget-friendly prices.
Pros
- Generous free tier (300 emails/day)
- Affordable transactional email
- SMS included
Cons
- Branding still transitioning from Sendinblue
- Automation less powerful than ActiveCampaign
- US support hours limited
How to decide
Choose ActiveCampaign if you need: Best-in-class automation builder; CRM included.
Choose Brevo if you need: Generous free tier (300 emails/day); Affordable transactional email.
G2 users rate Tie higher (4.5/5 vs 4.5/5), though rating differences under 0.3 points rarely reflect material quality differences. Read recent G2 reviews in your specific industry segment for the most relevant signal.
Frequently asked questions
Is ActiveCampaign better than Brevo?
It depends on your use case. ActiveCampaign (From $29/mo, 4.5/5 on G2) is best for b2b, automation, smb. Brevo (Free; paid from $25/mo, 4.5/5 on G2) is better for budget, small-business, transactional-email. Neither is universally superior; the right choice depends on your team size, budget, and workflow requirements.
How does ActiveCampaign pricing compare to Brevo?
ActiveCampaign pricing: From $29/mo. Brevo pricing: Free; paid from $25/mo. Both vendors typically offer annual billing discounts. Request current quotes directly from each vendor for accurate comparison, especially if your team has over 20 seats.
What are the main differences between ActiveCampaign and Brevo?
ActiveCampaign differentiates on: Best-in-class automation builder; CRM included. Brevo differentiates on: Generous free tier (300 emails/day); Affordable transactional email. G2 reviewers rate Tie slightly higher overall (4.5/5 vs 4.5/5).