6sense uses AI to predict which accounts are in an active buying cycle before they fill out a form. It's the ABM platform of choice for enterprise B2B companies running sophisticated account-based programs. 6sense is the market leader in ABM but its pricing ($60,000+/yr) pushes mid-market teams to RollWorks or Terminus. Teams that just need intent data often find Bombora sufficient.
Below we compare the 5 best 6sense alternatives on pricing, G2 user ratings, and the specific use cases where each one outperforms 6sense.
Top 6sense alternatives compared
#1 Demandbase
★★★★☆ 4.3/5 on G2 · Custom (typically $40,000+/yr)
Demandbase is a full-stack ABM platform covering account intelligence, advertising, and personalization. Enterprise marketing teams use it to target, engage, and convert high-value accounts.
- All-in-one ABM platform
- Strong advertising capabilities
- Good account intelligence
#2 RollWorks
★★★★☆ 4.1/5 on G2 · From $975/mo
RollWorks brings ABM capabilities to mid-market teams at a fraction of 6sense or Demandbase pricing. It focuses on paid channel activation; LinkedIn and display ads; targeting your ICP account list.
- More accessible pricing than 6sense/Demandbase
- Strong LinkedIn and display ad integration
- Quick setup
#3 Terminus
★★★★☆ 4.1/5 on G2 · Custom
Terminus is an ABM platform with a distinctive email signature advertising capability alongside traditional display and social targeting. Mid-market B2B teams use it for multi-channel account-based advertising.
- Strong multi-channel ad targeting
- Email signature ads unique feature
- Solid measurement
#4 Bombora
★★★★☆ 4.3/5 on G2 · Custom (typically $20,000+/yr)
Bombora provides B2B buyer intent data sourced from its co-op network of 5,000+ B2B sites. Enterprise ABM teams use Bombora signals to prioritize accounts showing active buying behavior.
- Gold standard B2B intent data
- Cooperative data model (high-quality signal)
- Integrates with major ABM platforms
#5 ZoomInfo
★★★★½ 4.4/5 on G2 · Custom (typically $15,000+/yr)
ZoomInfo is the market-leading B2B data platform for enterprise sales and marketing teams. It provides contact data, company intelligence, and buyer intent signals, with annual contracts starting around $15K.
- Largest US B2B contact database
- Strong intent data (Streaming Intent)
- Deep CRM integrations
Quick comparison table
| Tool | Starting price | G2 rating |
|---|---|---|
| 6sense (original) | Custom (typically $60,000+/yr) | 4.5/5 |
| Demandbase | Custom (typically $40,000+/yr) | 4.3/5 |
| RollWorks | From $975/mo | 4.1/5 |
| Terminus | Custom | 4.1/5 |
| Bombora | Custom (typically $20,000+/yr) | 4.3/5 |
| ZoomInfo | Custom (typically $15,000+/yr) | 4.4/5 |
Frequently asked questions
What are the best 6sense alternatives?
The top 6sense alternatives in 2026 are: Demandbase, RollWorks, Terminus, Bombora. Each serves a different core use case; see the full comparison above for a breakdown by pricing and fit.
Is there a free alternative to 6sense?
Most direct alternatives to 6sense require a paid subscription, though several offer free trials. Pricing details are listed for each alternative above.
Why do teams switch from 6sense?
6sense is the market leader in ABM but its pricing ($60,000+/yr) pushes mid-market teams to RollWorks or Terminus. Teams that just need intent data often find Bombora sufficient.