Marketo Engage (now Adobe) is the enterprise marketing automation standard for large B2B organizations. It handles complex lead management, scoring, and nurturing workflows that HubSpot can't match at scale. Marketo is the enterprise marketing automation standard but its steep learning curve, dated UI, and high cost push many teams toward HubSpot or ActiveCampaign.
Below we compare the 5 best Adobe Marketo Engage alternatives on pricing, G2 user ratings, and the specific use cases where each one outperforms Adobe Marketo Engage.
Top Adobe Marketo Engage alternatives compared
#1 HubSpot
★★★★½ 4.4/5 on G2 · Free; paid from $15/mo
HubSpot combines CRM, marketing automation, email, and sales tools in one platform. The free CRM is genuinely useful; the Marketing Hub Professional tier at $800/mo unlocks real automation.
- Generous free CRM tier
- All-in-one platform
- Strong integration ecosystem
#2 ActiveCampaign
★★★★½ 4.5/5 on G2 · From $29/mo
ActiveCampaign is the automation powerhouse for SMBs. Its visual automation builder is the most capable in its price range, and the included CRM makes it a full sales and marketing platform.
- Best-in-class automation builder
- CRM included
- Strong deliverability
#3 Salesforce Marketing Cloud Account Engagement
★★★½☆ 3.9/5 on G2 · From $1,250/mo
Pardot (now Salesforce Marketing Cloud Account Engagement) is the natural choice for orgs already deep in the Salesforce ecosystem. Its native sync is its main advantage; otherwise HubSpot or Marketo are typically rated higher.
- Native Salesforce integration
- Strong for Salesforce-centric orgs
- Mature feature set
#4 Brevo
★★★★½ 4.5/5 on G2 · Free; paid from $25/mo
Brevo (formerly Sendinblue) offers one of the best free email marketing tiers; 300 emails/day with no contact limit. Paid plans add automation, SMS, and transactional email at budget-friendly prices.
- Generous free tier (300 emails/day)
- Affordable transactional email
- SMS included
#5 Mailchimp
★★★★☆ 4.3/5 on G2 · Free; paid from $13/mo
Mailchimp is the most recognized email marketing platform. It is easy to start with a free plan, but its automation is less sophisticated than ActiveCampaign or Klaviyo for complex workflows.
- Easy to use
- Strong template library
- Good deliverability
Quick comparison table
| Tool | Starting price | G2 rating |
|---|---|---|
| Adobe Marketo Engage (original) | Custom (typically $36,000+/yr) | 4.1/5 |
| HubSpot | Free; paid from $15/mo | 4.4/5 |
| ActiveCampaign | From $29/mo | 4.5/5 |
| Salesforce Marketing Cloud Account Engagement | From $1,250/mo | 3.9/5 |
| Brevo | Free; paid from $25/mo | 4.5/5 |
| Mailchimp | Free; paid from $13/mo | 4.3/5 |
Frequently asked questions
What are the best Adobe Marketo Engage alternatives?
The top Adobe Marketo Engage alternatives in 2026 are: HubSpot, ActiveCampaign, Salesforce Marketing Cloud Account Engagement, Brevo. Each serves a different core use case; see the full comparison above for a breakdown by pricing and fit.
Is there a free alternative to Adobe Marketo Engage?
Yes; HubSpot offers a free tier (Free; paid from $15/mo). HubSpot combines CRM, marketing automation, email, and sales tools in one platform.
Why do teams switch from Adobe Marketo Engage?
Marketo is the enterprise marketing automation standard but its steep learning curve, dated UI, and high cost push many teams toward HubSpot or ActiveCampaign.