HubSpot combines CRM, marketing automation, email, and sales tools in one platform. The free CRM is genuinely useful; the Marketing Hub Professional tier at $800/mo unlocks real automation. HubSpot is popular, but the Professional tier at $800/mo is a steep jump from the free CRM. Teams often look for alternatives when they hit that pricing wall or need more advanced automation at a lower price point.
Below we compare the 5 best HubSpot alternatives on pricing, G2 user ratings, and the specific use cases where each one outperforms HubSpot.
Top HubSpot alternatives compared
#1 ActiveCampaign
★★★★½ 4.5/5 on G2 · From $29/mo
ActiveCampaign is the automation powerhouse for SMBs. Its visual automation builder is the most capable in its price range, and the included CRM makes it a full sales and marketing platform.
- Best-in-class automation builder
- CRM included
- Strong deliverability
#2 Salesforce
★★★★☆ 4.3/5 on G2 · From $25/user/mo
Salesforce is the dominant enterprise CRM, with unmatched customization, a massive partner ecosystem, and deep reporting. It requires significant admin investment to get full value.
- Most customizable CRM on the market
- Vast AppExchange ecosystem
- Industry-leading reporting
#3 Pipedrive
★★★★☆ 4.2/5 on G2 · From $14.90/user/mo
Pipedrive is a sales-first CRM built around pipeline management. It is fast to set up, affordable, and loved by SMB sales teams who want clarity on their deals without CRM complexity.
- Intuitive pipeline UI
- Affordable entry price
- Strong mobile app
#4 Mailchimp
★★★★☆ 4.3/5 on G2 · Free; paid from $13/mo
Mailchimp is the most recognized email marketing platform. It is easy to start with a free plan, but its automation is less sophisticated than ActiveCampaign or Klaviyo for complex workflows.
- Easy to use
- Strong template library
- Good deliverability
#5 Brevo
★★★★½ 4.5/5 on G2 · Free; paid from $25/mo
Brevo (formerly Sendinblue) offers one of the best free email marketing tiers; 300 emails/day with no contact limit. Paid plans add automation, SMS, and transactional email at budget-friendly prices.
- Generous free tier (300 emails/day)
- Affordable transactional email
- SMS included
Quick comparison table
| Tool | Starting price | G2 rating |
|---|---|---|
| HubSpot (original) | Free; paid from $15/mo | 4.4/5 |
| ActiveCampaign | From $29/mo | 4.5/5 |
| Salesforce | From $25/user/mo | 4.3/5 |
| Pipedrive | From $14.90/user/mo | 4.2/5 |
| Mailchimp | Free; paid from $13/mo | 4.3/5 |
| Brevo | Free; paid from $25/mo | 4.5/5 |
Frequently asked questions
What are the best HubSpot alternatives?
The top HubSpot alternatives in 2026 are: ActiveCampaign, Salesforce, Pipedrive, Mailchimp. Each serves a different core use case; see the full comparison above for a breakdown by pricing and fit.
Is there a free alternative to HubSpot?
Yes; Mailchimp offers a free tier (Free; paid from $13/mo). Mailchimp is the most recognized email marketing platform.
Why do teams switch from HubSpot?
HubSpot is popular, but the Professional tier at $800/mo is a steep jump from the free CRM. Teams often look for alternatives when they hit that pricing wall or need more advanced automation at a lower price point.